Sunrich Super Premium Basmati Rice (SSPM) is a new age brand of Basmati, chosen for your family to enjoy the purest quality of Basmati rice. Straight from the fields of Punjab, our product undergoes stringent methods of quality control, processing and packaging by the modern technology of Shellers and Sortex machines. Sunrich Super Premium Basmati Rice ensures purity and richness in every grain with authentic taste and aroma of real Basmati from the region of Punjab.